The retail experience is a lifestyle choice and is therefore synonymous with the overall brand identity for retailers. Every aspect of a retail interior is communicating the brand and allowing the customer to see, feel and experience the brand on a one to one basis. However, most retail outlets will need to adapt to the physical environment in which they are situated as well as the local environment in which they trade.
At Gurooji Interior, our holistic approach to interior design ensures that we adopt the ‘brand’ and ensure that it is delivered effectively in a new building for a new clientele.
We support our retail interior design, planning and project management service through use of value-added technology to ensure that design, planning and procurement decisions are all managed within a virtual model. This not only helps to improve the efficiency of a project but has been proven to reduce design risk and project delays.